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NEWS & EVENTS

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HAMBURG HONDA's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

2016 Honda HR-V big on everything except size
May 31, 2015



Building a crossover on the smallest platform you have in your vehicle portfolio is big business these days for the automakers.

Vehicles such as the Nissan Juke, Jeep Renegade, Buick Encore, Fiat 500X, Chevrolet Trax, and Mini Paceman are all winning buyers. Joining the fray this summer will be the Mazda CX3 and our road-test vehicle, the 2016 Honda HR-V.

According to Honda, current demographics are playing right into the hands of these little scoots.

Millennials are coupling up but still childless, and boomers no longer need to chauffeur kids (except for those here and there who refuse to leave the basement).
 
And typical of Honda, it targeted HR-V right into the heart of this growing and soon-to-be sizeable market. It will not be an outlier in this segment, by going with one personality focus, such as performance steed, visual piece, or luxury statement. Instead, the HR-V is a great all-a-rounder, with just the right doses of everything.

Styling is entirely in keeping with current Honda themes, but combines two separate ideas: a "coupe-like" upper portion that suggests sportiness; and a wider, lower body "SUV-like" portion that suggests stability and strength.

Honda Canada's senior product planner, Hayato Mori, doesn't like the word "platform," because when we say the HR-V is based on the Fit platform, he says it sounds like "we stuck an HR-V body on the bottom of a Fit." Apparently, there was more to it than that.

One of its main features is a gas tank mounted in the centre of the vehicle, to allow a deeper rear cargo area. In fact, rear-seat-down cargo capacity at 1,665 litres rivals the capacities of some competitors' one-size-up "compact" crossovers. Those rear seats also fold together, and separately, to offer up five different and useful "modes."

Quite simply, it is the most versatile cargo-carrying vessel in the class. It swallows bikes and surfboards and small upright trees like a small, benevolent, metal whale.

HR-V is exclusively powered by the same 141-hp 1.8-litre "four" toiling away in the Civic. It can be mated to either the all-new CVT automatic, or a six-speed manual. The former works well and kicks down particularly quickly and smoothly. The latter is not as slick as I was expecting.

The HR-V can be had in both FWD and AWD.


Honda Civic Concept big news for Canada

April 25, 2015
Source: YorkRegion.com



NEW YORK - Honda surprised the New York Auto Show on opening day (April 1) with the Civic Concept.

Honda described as the harbinger of the launch its completely reimagined tenth-generation Civic models starting in the fall.

The Civic is Canada's most popular passenger car with Honda of Canada Mfg. (HCM) currently serving as global lead for the sedan and coupe Civic production.

The 2016 Civic Sedan will be produced in Alliston and Greensburg, Indiana. The Civic Coupe and Si models will also be manufactured in Alliston.

Honda said the new Civic would offer more performance along with enhanced versatility in a lineup that will include the Civic Sedan, Coupe and Si models. It will also see the return of the Civic hatchback. Lastly there will be a new Civic Type-R as the performance flagship of Civic.

"The new Civic will be, flat out, the most dynamic, the most technologically advanced and the most refined and stylish Civic we've ever made," said Dave Gardner, senior vice president of operations, Honda Canada Inc.

"We couldn't be prouder to be the global manufacturing lead for this epic vehicle, and they'll be built by Canadians right in here in our renowned Alliston, Ontario facility."

The Civic Concept has a longer wheelbase and lower, wider stance, made possible by a longer hood, a shorter front overhang and a shorter rear deck, lending the Civic Coupe a more athletic and "in motion" appearance.

Along with more pronounced fenders, the concept is fitted with new LED headlights flanking the "Flying H" Honda grille which is supported by deeply sculpted lower air intakes.


Honda Canada planning to export vehicles to Europe under Canada-EU trade deal
March 25, 2015
CBC


Honda Canada plans to take advantage of the still-to-be ratified free-trade agreement with the European Union to produce vehicles for export to Europe for the first time, the auto company announced Monday.

Speaking at his flagship manufacturing plant, Honda CEO Jerry Chenkin said the Canada-EU trade deal was the "catalyst" for the plan to export the next generation of the company's CR-V cross-over to Europe.

"Exporting 40,000 Canadian-made vehicles per year to Europe is good for Honda and it's good for Canada."

It's not clear when Europeans, who Chenkin called among the most discerning customers in the world, will be able to buy the vehicles but everyone at Honda Canada, he said, was "eagerly awaiting" ratification and implementation of the free-trade deal.

Honda, the first Japanese auto company to build vehicles in Canada, has previously announced upgrades to its Alliston factory. The CR-V export production will rely on those investments rather than on a new infusion of money.

Still, Prime Minister Stephen Harper called the announcement a "breakthrough moment."

"Europe will accept a great many Canadian-built cars - no less than 100,000 - thousands of which are going to be from right here at this plant," Harper said.

"It's because our government negotiated a free-trade agreement that, in the years to come from this plant, cars built right here in Canada by a Japanese company will then be exported virtually tariff-free to Europe, one of the world's wealthiest, richest markets."
Deal would end tariff on passenger vehicles

The free-trade deal calls on Europe to scrap a 10 per cent tariff on passenger vehicles, but it remains unclear when exactly it will take effect.

Canada now has free-trade agreements with 43 countries compared with five when his government took office, Harper said.

The prime minister was more reluctant to discuss the situation at the General Motors auto plant in Oshawa, which may not continue production past 2016.

"Companies make these individual decisions," he said.

Across the country, Honda Canada employs about 19,000 people. It can make about 390,000 Civics and CR-V models a year and has just built its seven-millionth vehicle.

The company has invested more than $3.9 billion in Canada and spends about $2.1 billion a year on goods and services from Canadian suppliers.

The Honda Civic Celebrates being Canada's best selling car, 16 years in a row

February 27, 2015
Available at Hamburg Honda, whether you are looking for new or used, financing or service our team can help. We offer a complete line-up of new Honda's and all makes and models of used vehicles.